OLX does it again with a spot-on campaign.

If you saw the new OLX TV commercial recently, you would have loved it. The good thing about this ad is that it has a good brand recall value and its targeting the right customer segment with a precise stimulus and a sense of humor.

Good job done OLX.

The previous series were good too at the recall front, which was good. But the call to action for this was not that great. To add to it, the ad campaign was a redux of OLX South Africa’s OLX ad campaign. The ad execution there was great. But something was missing. Bit in the current ad though.

Its interesting how advertisement can catapult your brand ahead of competition by garnering attention. How OLX would be able to capatalize on this is another story which we will have to wait and watch. Hope they are able to pull it off.


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