Came across this product advertisement which got me to utter, “you got to be kidding me”. The brand is Olay and the product they are advertising is called Regenerist Wrinkle Revolution Complex. The model for the ad in India is an actress and probably brand ambassador, Madhuri Dixit. She is 45 years old and a perfect person to be talking about the benefit of the product which takes care of aging skin. How? I am not sure but that was not the point. I was quite shocked at the level of … umm … touch-up they had done to her face to hide the aging.
Now, color correction and touch-ups are common in advertising campaigns. And this is after layering the model with cosmetics that make you wonder what tone her skin color really is. But when you have something of a Photoshop disaster (not sure what you use to do that for video), you not only compromise the credibility of the product, but also the brand in general.
here is the advertisement.
Here is a picture of Madhuri Dixit from a recent public appearance for a little comparison.
here are some things that were overly done to her face in post production.
Such cockiness puts a question not only about the product but also the brand. Brands need to be careful not to go overboard with claims and demonstrating them in a manner that’s laughable to say the least. People are smart and the competition is bloody.