Hungama developed its first music streaming app for the global market in March of 2013. The app is first of its kind to provide music and video streaming content for the users. The app is a freemium offering with ad free and unlimited video streaming and downloads as part of the premium offering.
Highlights of the App
- Free music streaming from over 22 languages and several musical genres.
- Mood based music discovery
- Music Videos
- Deep social engagement and activity streaming
- Gamification and Redemption
- Live radio channels and over 22,000 artist radio channels
- Personalized user content
- In app purchase and download of content
The amount of features embedded in the app made it a challenge to create a intuitive and yet compelling user experience that would wow the users with its value offerings. In doing so, we wanted to create a new benchmark in the market for cutting edge app for Bollywood and Indian regional music experience.
A million downloads in a month after its launch, just on the android platform itself. The high rating for the app and the positive reviews that were given by the user on both the iOS and Android stores were a testament of the user centric focus we had in building a engaging and superior experience for our users. The releases planned to roll out for WIndows, Blackberry and J2ME market will further strengthen our position in the market.
Download the app