An interview with Michael Porter on the five competitive forces and its modern contemporary take. He speaks on the significance of the framework in today’s business. He also speaks of way by which business can handle strategy to meet tomorrows competitive needs.
If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising.
If you put the sign on the back of an elephant and walk him through town, that’s a Promotion.
If the elephant walks through the Mayor’s flower bed, that’s Publicity.
If you can get the Mayor to laugh about it, that’s Public Relations.
And, if you planned the whole thing, that’s Marketing!