Social Media is a very powerful tool. We all know that. We have all seen and experienced how it has transformed business, politics, entertainment and a lot more. So, if you believe there is something that can be addressed using the social platform, so can you.
In Japan, Yaocho, a local bar chain wanted to address the problem of sleeping drunk. Men and women who had low alcohol tolerance ended up getting so drunk that they use to pass out on the streets. This is quite commonly visible in Japan and it was a problem of responsible drinking. Yaocho wanted its patrons to be more responsible. So, they took to social media in a very risky yet clever campaign. Watch the video, its funny, clever, ingenious and a positive take on social shaming, i think. I am not sure if other societies would be as accommodating to such a concept, but if the intention is genuine and executed with clarity, why not.
It was a tiring day and a tiring experience to see another startup (Qyuki.com) fall pray to the Pinterest inspired look. This coming from a start-up that is being promoted by two prominent personalities from the Indian media scene. Yes, I am talking about Shekhar Kapur and A. R. Rehman. Both acclaimed nationally and internationally for their achievements. Their intentions are good and the concept is promising. Then why get into the mediocrity of imitation?
Pinterest has inspired more than 50 odd sites around the world to follow its path designing a user experience. Designers have gone overboard copying the concept as it is very graphically rich and catchy. That perhaps can be a creative explaination for a designer, but surely not for a business stakeholder.
Here are some pointers for businesses to think when they start looking back at Pinterest as easy road to website design success –